سال انتشار: ۱۳۹۱

محل انتشار: چهارمین کنفرانس بین المللی بازاریابی خدمات بانکی

تعداد صفحات: ۲۰

نویسنده(ها):

Rozita Shahbaz Keshvari – MBA Graduated From Sharif University Of Technology, IC

چکیده:

The Banking industry has undergone a dramatic change since competition. The penetration of the banks into market, need they focus on new marketing approach to attract more new customers and inrease their profit and market share. The primary objectives of this resaerch is to identify the factors influence credit card marketing plus reaching to new approaches of absorbing more financial resources. Using Spss , it is found that credit card marketing influnecd by advertising, selling promotional tools and increase of total credit card line amount.In marketing and absorbing of resources, banks should emphasize on profit customization, marketing and startegic factors, brand image of banks and also service quality.