سال انتشار: ۱۳۹۱

محل انتشار: هشتمین کنفرانس بین المللی مهندسی صنایع

تعداد صفحات: ۶

نویسنده(ها):

R. Ghasemy Y aghin – Amirkabir University of Technology
S.M.T Fatemi Ghomi – Amirkabir University of Technology

چکیده:

The integration or coordination of production and marketing functions has been known to be crucial in practice for diminishing their conflicts and increasing a firm’sprofit by reducing opportunity losses incurred from separate or independent decision-making. In this paper, a marketinginventoryplanning model is developed to set price, marketing expenditure and lotsize for the manufacturer by maximizing profit and return on inventory investment. We formulate thearea with hi-objective function with fuzzy trapezoidal parameters and general customer demand function. After applying appropriate strategies to defuzzify the original model, the equivalent hi-objective crisp model is then transformed by a fuzzy goal programming method. A soft computing is applied to solve the final crisp problem