سال انتشار: ۱۳۹۳

محل انتشار: دومین کنفرانس بین المللی مدیریت چالشها و راهکارها

تعداد صفحات: ۵

نویسنده(ها):

Tooraj Sadeghi – Department of Business Management Islamic Azad University, Neyshabur Branch Neyshabur, Iran
Samane jabar – Department of Business Management Islamic Azad University, Neyshabur Branch, Neyshabur, Iran

چکیده:

With marketing can discover neural networks on basis of desires, expectations, limitation, and barriers in customers ‘choices and draw new procedures of customers ‘ behavior .so can delete unreliable activities in marketing , thus the results of this new field can lead major changes in relation with organization and customers. In this text, first, introduce Neuro marketing techniques and brief explanation of history and causes of necessity usages in marketing researches after that study application of banking