سال انتشار: ۱۳۹۱

محل انتشار: اولین کنفرانس بین المللی مدیریت، نوآوری و تولید ملی

تعداد صفحات: ۲

نویسنده(ها):

Sahmodin Naderi – M.A in MBA-Strategy
Farshad Nejadkhir – Student of Business
Sepideh Motafeghi zonooz – M.A in MBA

چکیده:

The competitive environment of business and technology changes every time it has been Companies, especially companies that operate in the international environment, a good strategy to pick up. We all control strategies have been frequently Never been implemented or are not realized in the face of obstacles. The Internet technology and the opportunities created For wide variations in the electronic environment in the business environment has created Their own programs and strategies that will seek Without proper marketing strategy may All the company’s efforts toward the induction of these businesses will fail, Therefore in this paper has tried To check how to implement, enforce, and to deliver the right marketing strategy This new industry waste of financial resources, human and time to prevent And the Holy leader in national production and support of business Able to choose a strategy for e-marketing This new industry in order to protect national production does not perform its role well