سال انتشار: ۱۳۹۰

محل انتشار: پنجمین کنفرانس بین المللی پیشرفتهای علوم و تکنولوژی

تعداد صفحات: ۹

نویسنده(ها):

Sayyed Javad Asad Poor Zavei – IAU, Mashad Branch, Mashad, Khorasan, Iran
Mahmud bin Mohd Jusan – UTM, Skudai, Johor Bahru, Malaysia

چکیده:

To provide a healthy society as a key purpose of environmental sustainability considering individuals‘ –motivational factors is essential, because; environment is not neutral and value free. It is conveying meaning and messages affecting users‘ motivations. Thus, to provide a suitable place to live, the interrelationship between living environment and users should be investigated. Regarding the users as the unique reference for decision making, also, it is believed that in the process of housing provision the needs-based approach must be changed to rights-based approach. Consequently, Personalization as the key concept of person-environment congruence (PEC) has been highlighted to fulfill users‘ motivations. Considering the low effectiveness and expensiveness of personalization in a finished house, the users‘ motivations have to be involved in the decision making stages to develop the users‘ proactive participation, and PEC. However, the motivational factors are too varied, and their definition in architectural context is too ambiguous and unclassified. For this purpose, Maslow‘s hierarchy of needs as a comprehensive and operational approach to motivations has been considered as the ground. Then, different architectural literatures in housing realm are categorized based on his theory to be transferred to housing context. Also, a Framework, to explain the role of these motivations in environmental evaluation, has been developed by looking at different models contributed to the field. Using these both, the study of motivational factors in operational and practical approach will be possible which is too significant for designers and student of architecture as well as other housing practitioners and marketing professionals