سال انتشار: ۱۳۹۰
محل انتشار: نخستین کنفرانس ملی رویکرد سیستمی در ایران
تعداد صفحات: ۱۵
Tooran Asefia – Department of Management, Islamic Azad University, Neyshabur Branch, Neyshabur, Iran
Alireza Davoodi – Assistant professor of mathematics,Department of Mathematics, Islamic Azad University, Neyshabur Branch, Neyshabur, Iran.
Alireza Pooya – Assistant professor of management,Department of Management, Ferdowsi university of Mashhad, Iran.
The purpose of this paper is to better understand the selection of a distribution channels strategy for organization in multiple channels environments. Successful strategy implementation is based on effective evaluation tool. To effectively implement strategy process, this work proposes an integrated frame work for identify selecting distribution channels and knowledge-based system approach using Data envelopment analysis (DEA). This decision support system converts numerical data in to information that can be used to establish strategy in multiple channels environments. Accordingly, this study can usefully be implemented in identifying channel choice in financial service. This system offers a very fast way to establish the marketing strategy based on the consumer behavior in multiple channels environments.